Complete frontend overhaul of an existing e-commerce platform, focusing on user experience and conversion optimization.
The existing platform had a high bounce rate (65%) and poor mobile experience, leading to declining sales and customer satisfaction.
Implemented a mobile-first redesign with improved navigation, faster loading times, and a streamlined checkout process using modern React patterns and performance optimization techniques.
Led the complete redesign and frontend development of a major e-commerce platform serving over 100,000 monthly users. The project involved modernizing the tech stack, improving performance, and creating a more intuitive shopping experience.
User research and analytics analysis
Wireframing and prototyping
Component library development
Progressive implementation with A/B testing
Performance optimization and monitoring
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